With extensive experience in editorial, digital, and events, Kelly Reed thrives on producing captivating stories that cut through the chatter. From producing events in New York and Paris to interviewing the likes of Tate McCrae, Paris Hilton, and Emily Ratajkowski, Kelly’s breadth of skills provides her with a unique perspective on what works best across editorial and press, brand and consumer—both online and IRL.
Since 2020, Kelly has successfully transformed her passion for staying on the pulse of all things trending culture into an effective social-first brand strategy, leading social for NYLON Magazine and ELLE, as well as curating Architectural Digest AD PRO’s first-ever, members-only event coverage. Kelly's tenure as a chronically online social editor has led her to achieve several significant milestones, most notably with the relaunch of NYLON print in 2024, coining the Pregame with NYLON digital franchise in 2022, and winning AdWeek’s Best in Social Award in 2021.
In addition to editorial and digital strategy, Kelly’s scope has expanded to brand strategy, press relations, end-to-end event planning, product marketing, and growth partnerships. Her pivot to full-time consulting has allowed her to construct powerful brand campaigns with Halsey and their makeup line, about-face beauty; produce intimate and large-scale in-person events at fashion weeks; and collaborate with talent across the globe.
Kelly is currently taking on social, brand, and event consulting projects. She lives and works in New York City, where she earned her bachelor's degree in Advertising & Communications, with a double minor in Experiential Design and French, from the Fashion Institute of Technology. In her free time, you can find her hosting her Literary Snobs book club and dressing up her beloved dog, Jagger.